How It All Began
Westlands Poultry was started in the early 1950s by Frank Webb on a small rural farm in Uppingham, Leicestershire. What began as a simple hobby quickly grew as the number of birds increased. Frank decided to start selling the chickens because the farm was producing far more than he needed.
As demand grew, Frank outgrew the farm and began buying from local chicken breeders to keep up with supply. He purchased a unit at Leicester’s Cattle Market and founded Westlands Poultry Packers, supplying butchers across the area.
Frank’s son Peter worked alongside him. Being younger and eager to expand, Peter moved the business from the Cattle Market after it was set to be demolished to make way for Morrison’s supermarket. He found and purchased a unit on Freemen’s Common, where Westlands Poultry moved into what was then a state-of-the-art factory.
In the early 2000s, Peter’s wife was diagnosed with an incurable illness, and he decided to sell the business. Mario then purchased Westlands in 2006.
Peter remained as manager for many years until he sadly passed away in 2024. Mario stepped back from the business in 2019, handing it down to his son Michael, who is the current Managing Director.
The Family & Generations
Throughout the generations, Westlands has remained committed to top-quality service and the highest standard of poultry.
We firmly believe there is no room for low-grade products – instead, we offer high-quality poultry at affordable prices.
For decades, we’ve continued to provide hand-cut poultry, ensuring every product meets our standards and the expectations of our customers.
What Inspired the Business in the Early Days
In the early days, Westlands Poultry operated from a small family farm. As demand grew rapidly, Frank began importing chickens from UK suppliers to supply butchers across the local community.
This shift from a hobby farm to a trusted local supplier shaped the foundation of the business we know today.
Why Customers Trust Westlands
Our customers continue to choose Westlands because of:
• Outstanding customer service
• Multiple fresh deliveries each week
• Consistently high-quality British poultry
• Long-standing reliability over decades
We have always remained loyal to our hand-cut roots because we believe the finest poultry must be prepared by hand to achieve the best results.
We also support local community work and charities, such as Wishes4Kids, and continue to look for ways to contribute where we can.
The Future
As times progress, our goal is to modernise digitally and expand our online presence, keeping up with the rapid growth in the digital world.
We also plan to extend our product range by introducing new, high-quality product lines to better serve our customers.
Our Difference
The key difference at Westlands is simple:
All of our poultry is British and hand cut.
Hand cutting ensures unmatched quality and allows us to tailor cuts exactly to our customers’ requirements.
Over the last 70+ years, we’ve built strong, long-lasting customer relationships through our quality, consistency and service.
Our Core Values
Integrity
We always do business the right way.
Quality
Product meets strict standards of freshness
Customer First
Our clients are our priority, not just numbers.
sustainable
Responsible sourcing and minimal food waste.
Community
Giving back through Wishes4Kids charity.
WHAT OUR CUSTOMERS SAY
What Westlands Do Today
We supply a wide range of businesses including butchers, restaurants, farm shops, cafés, wholesalers, takeaways and fish and chip shops.
Alongside our business-to-business service, we also offer retail sales directly to the general public.
Our product range includes:
• Fresh and frozen poultry
• Frozen foods
• Fresh breads and wraps
• Sauces and additional food products
